My sister was actually the 1st one in our family to try out Skin White Serum. She was very pleased with the skin lightening results and encouraged me to try it out. Out of curiosity, I tried it and have got "hooked" on it every since. The lightening effects the product has on the skin is just amazing! My skin tone actually even out within 3 weeks of using and lightened to a milky brown after another 3 weeks. Fanastic product! I am fascinated how you guys actually do it :)